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Roles such as parenting become enhanced when media literacy
is involved. This is because the millennial generation otherwise known as
Generation Y have access to all that is out there and without proper training
in media literacy, it will be hard to keep them protected. Studies have shown
that most infants are able to play computer games and navigate through touch
screen devices before they are capable of walking and talking. This proves that
it is imperative to question which methods would be best to maximize benefits
and minimize potential harm caused by the media-saturated world we live in
today.
Moreover, the importance of media literacy also affects one
in the professional aspect of their life. Many have recognized the importance of
media literacy in the workplace. These advancements lead to economic growth and
an overall increase in human capital. In addition, media literacy allows
regular individuals to possess marketing skills that were unheard of years ago.
This becomes possible because media literacy teaches consumers how to
differentiate between news and propaganda. The constant flow of unique
techniques that involve public relations and advertising that the average
person is exposed to through media. It gives them an awareness of the false
advertisements and plethora uses of manipulation that is out there. This
awareness allows them to better protect and promote themselves professionally.
Subsequently, the world we're living in today is
becoming more dependent on technology every day. The advances being made are
changing society on a whole. Looking into the future, having media
literacy will become imperative for further elevation. Without it, one
cannot be properly prepared to navigate through the constant ideals and
pressures presented by media. Even a person who isn't "tech savvy"
and refrains from excessive use of technology will be presented with countless
forms of media in their everyday life. Whether in the workplace or just through
seeing billboards on the side of the road, one simply can't escape the
prominent presence of media. Becoming media literate will provide one with
skills that will only better them in the future. Truly, the only question to
ask oneself when considering media literacy is, "Why not?"
Sites I used in order to find
out Media Literacy:
http://www.telegram.com/article/20120905/NEWS/120909939/0
http://www.grcmc.org/medialit/what.php
http://www.huffingtonpost.com/thomas-white/media-literacy_b_3808886.html
http://web2012.discoveryeducation.com/media_literacy.cfm
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